Social media has become an indispensable share of our personal as well as professional existence. While posting pictures of what you eat has never benefited anyone, there’s definitely something which can. If one follows a strategic approach, social media can prove to be a great tool in advancing one’s career and accessing interesting work opportunities.
While we are constantly posting, sharing, tweeting and re-tweeting, on social media platforms such as Facebook, Twitter, Google Plus, putting social media handles on your professional page can help attain larger access to possibilities in the career domain. Ann Erezi Agha, the HR Business Partner at MindTheGap, Africa, shared interesting insights and highlighted great tips on how the youth can advantage from leveraging social media to advance their careers.
By teasing the topic of leveraging social media with the online community of job seekers, young entrepreneurs, start-ups and businesses, the Nigerian youth were driven towards the impulse of using the same platforms which they had been using for years for personal gratification, this time, for work related purpose.
While Ann shared that there have been stories of people who grew from the lowest position to unimaginable heights in their career, the most important part is the effect of social media and the role it plays on Careers and the future of work. To quote Ann’s words, “Every career has gone digital. Without leveraging social media, you have no identity and you occupy no space,” it can be justified that building an online presence is very important, today! She rationalized this by saying, “If you don’t have an online presence, you don’t exist in today’s world.”
So, what does Career and Career Advancement really mean?
According to Ann, a career is ‘a progressive path to a problem solving endeavor!’ While we talk about career advancement all the time and are looking forward to achieve it through the realm of internet and the plethora of potential it promises, it is important to understand the concept of advancement from someone successful, who has gone through the varies of challenges which the professional sphere poses. For Agha, career progression is “the process of making progress to better jobs.” Ann explained, “It is moving ahead progressively or climbing the corporate ladder!”
Agha shared how social media has enabled women around the world to be seen, heard and appreciated. She believes that in the future, women’s identity will increase as they will be able to showcase to the world what’s inside of them. Ann has encouraged the youth to determine a career path by mapping out a strategy for consistent career growth, in her simple words, “Work the work!”
Here are some amazing guidelines which Ann Agha numerated for the online job seeker and entrepreneur community. Read on:
- Be selective about what you share, build identity round what you do!
- Be real and accountable! Fake profiles can boomerang, so if you aren’t real, it has a way of coming back to you.
- Pick your Platforms. There are various platforms but choose the right ones that are relevant to your career.
- Develop valuable relationships. As it allows you engage with people and develop relationships online.
- Enhance your thought leadership. Share your expertise and knowledge with your industry.
Lastly, the MindTheGap Project Admin inspired the community to “Publish a post, start a revolution and be consistent!” She exclaimed that if utilized properly, social media is not a villain. “It can turn you into a star!”