Today, in this internet age, social media has gained quite a prominence. Everyone will agree that social media is both a boon and a bane. Boon for those, who know how to utilise it to one’s advantage.
Pepper up, a little bit
Having a social media account is fine. But, it’s also a well known fact that you are probably ignoring these accounts and using them unless and until you need it, that is, in an emergency or in necessary circumstances. This is a common mistake. As your career advances, try to make the necessary changes in your career. Also, brag a little. Suppose, you are a little too old, then try to post a picture which shows you little more active. This will improve your job prospective
Choose your platform
Think and choose the platform you think is feasible for you. If you think one social media platform is more advantageous for you than the other and the traffic inflow in this particular platform is more, than try and be active on it.
Build a social network
Try and build a social network with your colleagues, your friends and the companies you want to connect with. The best way to engage with people you don’t know on social network is follow them, send friendship requests etc.
Try and be consistent
While using social media, try to be consistent. You cannot possibly post with different names in different professional communications platform and expect people to find you. You cannot simply be called Laura at one place and Estella in other social media accounts, blogs, posts and resumes. If you use a name in one place, keep using it in all contexts. Consistency is the key.
On a final note, before using a social media platform make sure you are abiding by the company platform and not breaching any company rules.